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The science

Why these ingredients — not thirty others.

Every active earns its place with a real mechanism behind it. Here's what each one is, what it does, and why it's in the formula. No mystery blends.

Chew 01

Longevity Chew — cellular vitality

What it is
Nicotinamide Riboside (NR)

A precursor to NAD⁺, the coenzyme in every cell that fuels energy and DNA repair. We use NR, not NMN — compliant and well-studied.

What it does
Replenishes NAD⁺

NAD⁺ falls as a dog ages and cells lose efficiency. NR is intended to help maintain those levels, supporting the energy and repair behind an active dog.

Why it's here
Paired antioxidants

Quercetin and CoQ10 support the same cellular machinery, so the NR isn't working alone.

Chew 02

Omega-3 — mobility & mind

What it is
EPA + DHA

The two omega-3s dogs can't make enough of on their own, from fish or algae oil.

What it does
Supports joints, coat & brain

EPA and DHA support joints and mobility, skin and coat, heart health and cognition — reserves best built early.

Why it's here
Stabilised for freshness

Paired with vitamin E and rosemary so the oil stays fresh — potency you can rely on.

Chew 03

Spore Probiotic — gut & immunity

What it is
Bacillus spores

Spore-forming strains that survive heat, storage and stomach acid — no refrigeration needed.

What it does
Supports the microbiome

A healthy gut underpins digestion and much of immune function. These strains support a balanced, resilient microbiome.

Why it's here
Fed by prebiotics

Inulin and pumpkin give the good bacteria the fibre they need to do their job.

🧪 Full panels + Certificate of Analysis at launch🌿 NASC-standard🇺🇸 Made in the USA